Why Aren’t Your Twitter Followers Clicking On Your Links?

One thing I noticed since joining Twitter is that it’s extremely hard to get people to click on links within tweets. I track my links very carefully by using bit.ly and Google Analytics to view the performance of everything I post.┬áDon’t get me wrong, I am thankful for ALL my followers on Twitter. So I’m not dissing anyone here.

Twitter Statistics On Clicks and Retweets

In fact, I’m not the only one who has noticed how hard it is to get Twitter users to click on links. A study done by HubSpot confirmed that people will retweet you without even clicking on your links. I’ve made it a personal rule to never retweet anything without clicking the link and reading the content.

The study, conducted by Dan Zarella, found there is no correlation between the number of retweets and the number of clicks. He found 14.64% of retweeted tweets had 0 clicks and 16.12% had more retweets than clicks.

5 Tips For Better Twitter Engagement

I’m not a Twitter expert. As of this writing I have less than 1,000 followers. ┬áThe guy who delivers my morning paper probably has more followers than I do. But I have learned a lot over the last few years on what works and what doesn’t. Here are a few tips that have worked for me to get more clicks (and engagement):

1. It’s called social media for a reason. Be social. Reply to tweets, retweet ones you find interesting (don’t forget to click the link if there is one!). Engage others.

2. Don’t promote yourself and/or your business too much. A good number is about 1 in 10 tweets can be promotional. Much more than that and you’ll start turning people off. Remember, you should be on Twitter to interact with others, not just promote yourself.

3. Experiment with different headlines and “hooks” if you’re promoting a blog post or other material. You need to get creative and make your tweet stand out. If I’m following 500 other users, that’s a lot of tweets in my feed. Make yours different so I notice it.

4. Use short links in your tweets. I use bit.ly because it gives me stats on each link. But there are a ton of other link shorteners out there that are just as good. Long links take up valuable characters and just look bad. Don’t clutter your tweets with useless characters.

5. Share interesting and unique content. This means giving your followers something valuable in each tweet. If they know you consistently link to good content, then they will probably click on your links and share your content with others.

Like I said, I’m not a Twitter expert. I have been more active on Twitter this year than most years in the past, which has really improved my follower numbers. I’m slowly building a follower base.

The 5 tips I’ve listed above do work if applied consistently. I’m doing this and seeing good results. So if I can do it, pretty much anyone can.


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