For those of you not familiar with PLR, it stands for Private Label Rights. PLR articles are pre-written, usually on the shorter side (about 500-words) and can be range from high quality to barely readable crap. Once you buy a PLR article, you can use it for a variety of purposes. Some of the most popular uses of PLR include:
- Blog posts
- Email newsletters
- Reports to send to subscribers
PLR article packs are popular among many internet marketers because they are an easy way to get content for a website, helping it rank better on Google.
Are PLR Articles A Rip Off?
Not necessarily. I’ve seen some articles that are pretty high quality. But I’ve also seen PLR articles that look like they’ve been written by someone who barely knows the basics of the English language.
Since you really can’t judge the quality of the PLR articles you’re buying, it’s a gamble. But once you find a PLR seller that sells good articles, stick with them so at least you know what you’re getting for your money. A general rule of thumb, however, is that if you’re buying a pack of 1,000 articles, the quality probably won’t be stellar because you’re probably buying articles that have been rehashed and resold many times over.
Limited Quantity PLR Article Packs
Some sellers will cap the number of PLR packs they’re willing to sell. Why would they limit their income potential like this? Simply put: if there’s a limited quantity of articles sold, then the seller can demand a higher price.
Think about it. If you buy an article pack that only 49 other people have access to, then it’s much more unique than if thousands of people have purchased the same articles. The value of those articles will go up a lot when they’re in limited quantity.
How To Properly Use PLR Articles
Because there can be hundreds, if not thousands, of people using the same PLR articles, it’s a bad idea to use them without any type of rewriting. Think of these articles like a foundation you can build off of.
You already have the basic article, so most of the work is already done for you. Your job should be to edit and add to the articles until they become unique to your website. Even if you’re only using them for email newsletters, it’s a good idea to rework them into something more unique.
A lot of people also compile PLR articles into ebooks that they can then sell under their own name. Again, the content must be reworked to make it sound unique. Throwing a bunch of articles together into an ebook and then slapping them onto Amazon will probably get it taken down. They’re great at sniffing out old content that has been used over and over again.
For those who use email marketing, PLR articles can be compiled into a “report” that they give away for free as a bonus when people sign up for their email newsletter. Marketers will even divide the articles up into bite-sized chunks to use as an email autoresponder series.
Final Thoughts On PLR Article Packs
Are PLR article packs really worth it? I’d say if you’re buying good stuff and use the articles properly, they can be totally worth it. The value they provide is a relatively cheap and convenient source of content.