What Should Authors Blog About?

“Every author should have a blog.”

I see that statement on forums, articles, how-to-be-a-millionaire-author-overnight ebooks and even blogs by internet marketing gurus (who are usually authors themselves). The logic goes that if you have a website to promote your work, then you should start a blog to attract people to that website. Search engines love blogs because it’s fresh, updated content.

In theory, this all works great. Heck, in practice it works great for a lot of authors. The problem is (like with most things), it’s easier said than done.

Here’s the dilemma (and one I’m facing). Most people blog about a subject that interests them. For writers, that subject is usually writing. But if an author blogs about writing then the blog will attract other writers – not necessarily people who will buy the author’s books. Your blog will become an echo chamber for writers. But this will do very little to attract readers, those who will actually buy your book.

A simple Google search of “what should authors blog about” will bring up a plethora of blog posts (ironically) trying to answer this exact question (just like I am).

Blog As A Member Of The Literary Community

This is what I blogged about when I started my first very successful (but now defunct) blog, Brad’s Reader, back in December 2006. I wrote book reviews, news within the literary community and general publishing stuff. Then I made a shift to writing about the ebook revolution a few years later.

As an author, writing book reviews and other literary-related posts will help connect you with people who also like to read. And it’s those readers you are targeting.

The downside to this blogging strategy is that the world of books isn’t a huge space on the internet compared to many other subjects. So don’t expect a little blog to get millions of views unless you’re a famous author. But for an author with a growing readership, this can be a great way to nurture a relationship with your fans.

Blog About Personal Stuff

This strategy comes with a lot of risks, but can also reap some pretty hefty rewards if done right. When I say personal stuff, I’m talking about things going on in your life. What have you been up to? What cool stuff are you doing? Things like that.

Writing blog posts about yourself can easily come off as egotistical, vain, tacky and so forth. Honestly, and this is a hard truth for many people to swallow, most people simply don’t care about you. Unless you’re a celebrity or something, you’ll never be quite as interesting as you think you are.

Of course, there are exceptions. If you’ve climbed Mt. Everest, then yeah, that’s interesting and something worth blogging about. But it doesn’t even have to be that extreme. Some people like to try a lot of cool new things and then write about their experience. Youtube is heavily populated with people and families documenting their lives, usually with a bent towards younger kids. My son watches these types of Youtube channels, and I’ll admit, it’s far more interesting and entertaining than one would expect.

My point is that to make your blog about personal stuff, it needs to be interesting and have some sort of unique twist. Otherwise, it’ll read like a personal diary published online.

Blog About Your Own Work

If you’re a fiction writer, then why not write about your fiction? This means your posts can be:

  • Serialized novels (one post = one chapter)
  • Behind-the-scenes stuff about your current work
  • Teasers about upcoming novels

There are probably a lot more things you can post about regarding your own work, but you get the idea.

Get Creative With Your Blog Posts

The sky really is the limit when it comes to what you can blog about. Get creative and experiment with different topics. See what grabs readers’ attention. Also, keep in mind that what works for you, might not work for someone else.

So What Will I Blog About?

The honest answer is, I really don’t know. I learned a lot from my Brad’s Reader blog and will incorporate those lessons into this blog. But I can assure you I’ll be staying far away from religion and politics. My ultimate goal is to keep it interesting and engage readers.

Thanks for reading!




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Are PLR Articles Really Worth The Money?

For those of you not familiar with PLR, it stands for Private Label Rights. PLR articles are pre-written, usually on the shorter side (about 500-words) and can be range from high quality to barely readable crap. Once you buy a PLR article, you can use it for a variety of purposes. Some of the most popular uses of PLR include:

  • Blog posts
  • Ebooks
  • Email newsletters
  • Reports to send to subscribers
  • Articles

PLR article packs are popular among many internet marketers because they are an easy way to get content for a website, helping it rank better on Google.

Are PLR Articles A Rip Off?

Not necessarily. I’ve seen some articles that are pretty high quality. But I’ve also seen PLR articles that look like they’ve been written by someone who barely knows the basics of the English language.

Since you really can’t judge the quality of the PLR articles you’re buying, it’s a gamble. But once you find a PLR seller that sells good articles, stick with them so at least you know what you’re getting for your money. A general rule of thumb, however, is that if you’re buying a pack of 1,000 articles, the quality probably won’t be stellar because you’re probably buying articles that have been rehashed and resold many times over.

Limited Quantity PLR Article Packs

Some sellers will cap the number of PLR packs they’re willing to sell. Why would they limit their income potential like this? Simply put: if there’s a limited quantity of articles sold, then the seller can demand a higher price.

Think about it. If you buy an article pack that only 49 other people have access to, then it’s much more unique than if thousands of people have purchased the same articles. The value of those articles will go up a lot when they’re in limited quantity.

How To Properly Use PLR Articles

Because there can be hundreds, if not thousands, of people using the same PLR articles, it’s a bad idea to use them without any type of rewriting. Think of these articles like a foundation you can build off of.

You already have the basic article, so most of the work is already done for you. Your job should be to edit and add to the articles until they become unique to your website. Even if you’re only using them for email newsletters, it’s a good idea to rework them into something more unique.

A lot of people also compile PLR articles into ebooks that they can then sell under their own name. Again, the content must be reworked to make it sound unique. Throwing a bunch of articles together into an ebook and then slapping them onto Amazon will probably get it taken down. They’re great at sniffing out old content that has been used over and over again.

For those who use email marketing, PLR articles can be compiled into a “report” that they give away for free as a bonus when people sign up for their email newsletter. Marketers will even divide the articles up into bite-sized chunks to use as an email autoresponder series.

Final Thoughts On PLR Article Packs

Are PLR article packs really worth it? I’d say if you’re buying good stuff and use the articles properly, they can be totally worth it. The value they provide is a relatively cheap and convenient source of content.



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5 Reasons Why Your Business Needs A Freelance Writer

Why should my company hire a freelance writer when all the writing can be done in-house? I see and hear this question constantly from small and large businesses alike. Many business owners and executives simply don’t see any benefit to bringing in a professional to write their website content, marketing collateral, newsletters or any other written material that can reflect on your brand.

When I first began as a professional writer back in 2008, I often thought the same thing. But over the years I have learned that a good freelance writer can be a company’s secret weapon. Even large Fortune 500 corporations with massive marketing departments can benefit from hiring an outsider – and many of them frequently do.

The list I compiled below are the 5 most common reasons why a company should bring in a freelance writer. These are reasons I’ve heard both from other freelancers and clients.

1. A freelance writer brings a fresh perspective.

Many companies get into a rut when it comes to writing website content and other marketing material. After a while, it begins to sound the same and can become redundant. A freelance writer brings in a fresh perspective and can offer new ideas or insights the company has overlooked. A freelance writer offers an outsider view of your organization, which can give you incredible insight to how the public views your company.

2. Your company will save money by outsourcing the writing projects.

Even if you’re paying several thousand dollars for a professional writer, you’re still saving money. How so? If you hired an in-house writer, you’d be not only paying a salary, but also associated taxes and benefits – all of which can easily had up to six figures or more! A freelance writer, on the other hand, can write for you on a long-term basis or go project-to-project. You have a lot of flexibility.

3. Tasking an employee with writing, who is not a professional writer, will waste time, money and can even tarnish your reputation.

Many businesses will assign writing projects to employees who are not writers. They might work in customer service or accounting. By doing this, you’re not only taking them away from their real job, but you also risk bad writing, which can easily ruin your reputation. Let your employees do the job they were hired for by contracting your writing projects to a freelancer.

4. Paying for a good writer is an investment that will pay off.

When a professional writes a sales letter, website content or advertising copy, they’re putting all of their experience and training to use. They use proven methods to reap the best results. Let’s pretend you pay $1,500 for a sales letter (this is actually pretty inexpensive). That one sales letter can bring in hundreds of thousands of dollars in new business. When you think of it that way, $1,500 suddenly doesn’t seem like very much at all, does it?

5. Personalized service and flexibility.

A freelance writer doesn’t belong to a large agency that relies on complex protocols, committee-based decision making or having to get approval for even the smallest changes in your service contract. A freelance writer is the only person you work with. A good writer will be able to tailor their service to fit your needs. If the scope of your writing project changes, a freelance writer can make immediate adjustments to the contract (ie. pricing and deadlines), whereas large agencies can take weeks to make such changes!

What Will A Freelancer Write?

You can hire a writer to write whatever you need. However, keep in mind that some writers specialize in certain areas. This is especially true in technical and scientific fields where specialized knowledge is required. Other specialties include the type of writing they do. Some will only write sales letters. Others might specialize in writing advertising copy. There are even writers who do nothing but write scripts for radio and television commercials.

Discover The Benefits Of A Professional Writer

If your company has never hired a professional writer before, your business might already be suffering because of bad writing.

I’ve been a freelance writer since 2008. Discover how I can help your business by contacting me today!

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5 Important Copyright Tips Every Writer Should Know

I’m not a lawyer. That alone should give you pause to seek your own legal counsel if you need help with copyright law. Further, my basic understanding of how copyright works (in a limited capacity) only applies to the United States, where I live. If you’re in a different country, then I don’t have anything to offer you. Talk to a lawyer (or the equivalent) in your own country.

Now that my introduction/disclaimer is over, let’s dig in.

The Copyright Holder Isn’t Always The Writer

This should be cleared up. When I’m talking about a “copyright holder” I don’t always mean the writer. Why? I’ll give you an example. If I write a blog post for a client, that client owns the copyright to that blog post as soon as it’s properly paid for. I can no longer claim it as my own. This is how my business is set up. Other writers might have different policies.

This is a very important distinction because if you want to use someone’s work on your own website, look for the person who owns the copyright. For example, if you find an article you like from a newspaper, it’s the newspaper that owns the copyright to that article, not the journalist who wrote the article.

5 Important Copyright Tips To Remember

1. You must get the copyright holders permission to use their work. There are no exceptions to this. If you didn’t get permission, whether it’s a quick email or you paid for a license, then you are violating the law and the copyright holder can take action against you.

2. Linking to the original source and giving credit will not protect you. Again, unless you have permission, you can link to the original blog post (for example) all you want, but you’re still breaking the law. I see this logic so many times: as long as I link to the original source then the author gets credit. Good enough. Wrong!

3. Even quoting a blog post can lead to problems. Proceed with caution. Generally, this isn’t an issue but someone can go after you simply for quoting their work if they feel it’s stealing, regardless if you link back to them or not. This is a good case for talking to a lawyer.

4. “Fair use” is not as simple as it seems. I see people throw this term around a lot. It’s a complicated issue and there are a lot of court rulings that affect what is considered “fair use” and what is not. I’m not even going to try to explain this one. Again, talk to a lawyer.

5. A simple email can save you a lot of trouble. If you want to use someone’s work on your own website, send them an email and ask. The worse that will happen is they’ll say no. If this happens, thank them for their time and move on. If they say yes, negotiate the terms and get everything in writing.

Personally, I’ll come down hard on someone blatantly copying my writing to use on their own website. At the very least, the violator will receive a DMCA takedown notice. But if a person contacts me expressing interest in a post then I’ll probably be happy to work something out. I’m a reasonable guy. Just be prepared to negotiate.

Consequences Of Copyright Infringement

The most severe consequence of stealing someone’s work is that they’ll drag you into court. It happens. More likely, however, is you’ll receive a DMCA takedown notice via your ISP. If you comply with the notice and remove the material, then there’s a good chance you won’t have any further trouble. Some copyright holders might demand payment for use of their material. You also risk losing your website for not complying with copyright laws.

Just Don’t Steal

Not stealing other people’s work is the best way to avoid trouble. Seriously. If you need content for your website you can either write it yourself or have someone write it for you (hint hint).

Talk To A Lawyer

Notice how many times I highlighted the phrase “talk to a lawyer.” Yeah, it’s because getting accurate legal advice on copyright issues is that important. Everything I’ve written in this post is mostly common sense and barely scratching the surface of copyright law. You don’t need to have a lawyer tell you that stealing is wrong.

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One Easy Trick Will Help You Improve Your Writing

I’ve written a lot of web content since I started writing professionally back in 2008. When I read some of those first few blog posts I wrote back in my rookie days, I cringe. The writing was all over the place. As a professional, any mistakes are unacceptable. When I write something for a client, I want it to be the best.

Once I started using this easy trick described below, my writing improved and my clients were much, much happier.

Reading Out Loud Highlights Your Writing Mistakes

One way I’ve found to greatly improve my writing is to simply read it out loud. Sometimes I even go one step further and print it out so I can really concentrate on the words. By reading it out loud I become very conscious of how the writing flows. Awkward sentences or phrases stick out with such obviousness that there’s no way to miss them. Sometimes I catch myself using the same word over and over again, which makes it sound like I’m keyword stuffing.

Another benefit of reading out loud is that it forces you to focus on the writing. Your eyes can’t start skimming like they might if you’re just reading quietly to yourself. This intense focus is needed if you want to be able to edit your own writing.

After you read you work once, make the necessary edits then go back and read it out loud again. Keep doing this until you’re happy with the results. If you’re still struggling, then by all means, hire a professional editor.


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How Much Traffic Is Twitter Really Driving To Your Website?

Twitter_BirdieI’ve written about this before, but I feel like it needs to be discussed again. A lot of people retweet links without ever clicking on the link, much less reading the content on the page being linked to. I’ll admit, I’m guilty of it myself, but I’ve been trying to stop this practice.

But this seems to be a symptom of a much larger problem on Twitter. And that is:

Click-Through Rates On Twitter Are Very Low

My own Twitter habits aside, I’ve also seen it on my own website and Twitter statistics. I’ll tweet a link to a blog post, it’ll get retweeted several times, but there won’t be a single page view coming from Twitter. In other words, the click-through rate (CTR) on Twitter is horrible. And it’s not just me.

An article published on The Atlantic back in February 2015 talks about the same issue: Twitter just doesn’t drive a lot of traffic. The author laments his own problem on Twitter:

If I could prove to my bosses (and to myself) that Twitter could, even occasionally, deliver meaningful audiences, it might validate my infatuation. Alas, my most popular tweets averaged a click-through rate of about 1.7 percent…

The bold emphasis is mine. I checked my own CTR for the last 28 days (as of this writing) and it was slightly less than 1%.

Twitter Doesn’t Drive A Lot Of Website Traffic

The problems of people retweeting without clicking on the link and overall terrible click-through rates go hand-in-hand. From my own experience, and from the little research I’ve done, it seems like Twitter doesn’t send a lot of visitors to websites.

Now, before you jump all over me to say I’m full of BS and your own experience differs from mine, remember I’m speaking in general terms here. Some people will get better click-through rates than others.

What About Celebrities On Twitter, Or Those With A Massive Following?

You’d think that the more followers one has, there’d be an increase in click-throughs, right? Wrong. A study done back in 2012 (I’m going to assume Twitter habits haven’t changed much since then) showed that the more followers one has, the less click-throughs they get.

The study found that followers with 50-1,000 followers saw an average CTR of 6.16%, while people with 10,000+ followers saw an average CTR of just .45%. 

I’ll be the first to say that this confuses me slightly because I fall into the first category and my CTR is nowhere near 6%. This means there are other factors at play, like the quality of the followers, quality of links, time of day, the subject one tweets about, etc. I noticed on another (now deleted) Twitter account that political tweets with links to political news and commentary had a much higher CTR than other subjects.

Twitter Is A Complicated Beast

Twitter is complicated. This is my takeaway from my experience (and research) on the social media site. Twitter doesn’t seem all that effective at driving massive amounts of traffic to your website, but it can still boost your online reputation and get your name in front of a lot of people. If used properly, Twitter is still a great tool every author, entrepreneur, etc should have in his/her marketing arsenal. Just don’t forget the “social” in social media.

 Photo Credit: Widjaya Ivan via Flickr (used under CC license)


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Article vs. Blog Post: What’s The Difference?

Articles and blog posts are often used interchangeably. After all, the goal of both is to inform the reader, bring more visitors to your website and hopefully engage readers to interact with you in some way (i.e. buy your product/service, sign up for your email list, click on your affiliate links, etc.).

The line between article and blog post has become so blurry that I sometimes wonder if it even matters anymore. Back in the day, articles were more authoritative and well-researched. Blog posts, on the other hand, leaned more towards the blogger’s opinion and were almost nothing more than an online personal journal.

So we can say that articles used to be more formal than blog posts.

Today? Not so much. I read a lot of blog posts that are authoritative, well-researched and very well written. Could they also be considered articles? Maybe.

To answer this question I used my superpower Google research skills to search for anything that’d clarify the blog post vs. article difference.

Blog Posts Are More Social Than Articles

Blog posts are meant to be social. A blogger, for the most part, wants readers to comment, share and interact with the blogger and others. Further, the blogger socializes with both readers and the niche community he/she writes in.

Articles, on the other hand, are more static. Yes, people can comment and share, but the main drive behind an article seems to be to spread information, not build a community.

Opinion Matters For Bloggers

As mentioned earlier, I think blog posts lean heavily on the writer’s opinion, whereas articles are more about facts. When I write articles for clients, I don’t inject my opinion into it because the client is not paying for my opinion, they’re paying for my research and writing skills.

What About Length?

I almost didn’t include this, but I think length can help distinguish between the two. Articles tend to be longer because they’re more in-depth. Blog posts are on the shorter side (less than 1,000 words).

However, whenever I read about best blogging practices, the experts always say that longer blog posts are more popular and get shared more often. How long? I’ve read anywhere from 1,000 to 3,000 words.

The line between blog post and article really begins to blur again when it comes to length. Maybe instead of talking about word count, we should talk about the depth of the content.

So Brad, What Do You Write?

For purposes of simplicity, I write articles for clients that are informative, well-researched and always 100% original (I love recycling plastics, but never content). On that note, if you do need articles for your website, shoot me a message today. I’ll reply as soon as humanly possible. See my Services page for more details.

Posted in Blogging, Content Marketing, Writing | Comments Off on Article vs. Blog Post: What’s The Difference?

7 Ways To Help Your Blog Post Go Viral

Anyone who creates written content for the Internet wants their posts and articles to go viral. A blog post that has gone viral is almost like free advertising – the creator writes it and it spreads throughout the Internet at no extra cost.

One thing to keep in mind is that the word “viral” is relative. For a website like Buzzfeed, an article getting millions of shares will have gone viral. Likewise, for someone who publishes a relatively unknown blog about woodworking (for example), 100 shares on social media would be “viral.”

What Makes Viral Content?

Unfortunately, there is no magic formula to make your content go viral. But there are a few “best practices” that will give it a better chance of spreading like wildfire. Keep in mind that in addition to all of these tips, your content must be compelling enough to give people a reason to share it.

1. Longer posts are shared more. This seems very counterintuitive, especially considering that people have a notoriously short attention span when browsing the web. It’s further complicated by the fact that people don’t really read content, rather, they skim it.

Yet best practices dictate that longer posts are shared more often than shorter ones. How long? Studies say that posts with 3,000+ words are shared much, much more than posts that are less than 1,000 words.

2. Infographics are very popular. An infographic basically puts information into visual form, making it much easier for your web visitors to digest. Further, attaching images to words is very powerful and really helps to drive home your message. While not every post/article will lend itself well to an infographic, use them when you can. But only use them if they add value to your post.

3. Keep it positive! Face it, people like to feel good, both about themselves and the world around them. It’s no wonder that positive stories are the ones that seem to go viral. Humor also tends to get shared a lot. After all, who doesn’t like a good laugh in the middle of the work day?

4. Actionable and useful content. In other words, content that helps people do something or solve a problem. I threw in the word “actionable” because for a post to be useful, it must give readers concrete steps on what they need to do. For example, the tips I’m giving you about helping your posts go viral are actionable tips. You can incorporate them into your own content today. Nothing is stopping you.

5. Appeal to your reader’s emotions. Emotions are powerful, and they often motivate people to act. How often have you seen an outrageous news story about animal abuse (for example) that ends up all over the Internet? It’s because stories like that anger people, and they want to share their anger with others. This quickly builds momentum.

Anger isn’t the only emotion, though. You also have emotions fear, joy, awe and even lust. Fear is another big one. When people are scared they want to warn others. Fear gets people to act. Lust appeals to people’s desire for things, not just money. People often lust over money, houses, cars, electronic gadgets (like me) and so forth. People like to share content that is lustful (i.e. food porn).

6. Content is shared more on Tuesday. The study I found didn’t give a reason for Tuesday being the best day to post new content, but studies show it is. This is where strong website analytics comes in. Study your website’s stats and find out when people are reading and sharing your posts the most. It might be on Tuesday, it might not. As long as you know the day, you can leverage that to your advantage.

7. Lists are always popular. Lists are great. They’re easy to read (scannable). They organize the information in an easy-to-understand fashion. And lists just seem to draw people in. I always find myself clicking on list-type articles when they pop up in my Facebook or Twitter feeds. I also tend to share them more. Try to incorporate lists into your blog posts and gauge the results (again, analytics is your friend). Remember, a list of 7-10 items always work the best.

Make Your Own Content Go Viral

Try to incorporate one or more of the above tips when writing your content, whether it’s a blog post, article or anything else. Don’t try to use every tip, but pick one or two that you can use without much hassle. Once you publish the content, watch the page stats closely to see how much attention it gets.




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Why I Deleted All My Old Tweets

I’ve been off of Twitter for several months now and I’m getting ready to jump back into it. But before I start writing tweets again, I wanted to explain why I’ve been gone for so long and why I took the giant step of deleting my tweets.

My twitter account has been active since 2009 and I’ve been tweeting regularly since then. My tweets have ranged from personal musings, writing tips, book promotion and political rants. In other words, I’ve been all over the place. This isn’t necessarily a bad thing, but it wasn’t giving me much in the way of followers.

Another factor were the tweets themselves. I can’t remember everything I’ve tweeted in 6 years. I know some of my opinions have changed. I’ve mellowed out. But if someone went back and read every tweet I’ve ever written, would they find something I’d be embarrassed about today? Probably. After all, who hasn’t written or said something in the heat of the moment that they later might regret? I’m not making excuses, just being honest.

Delete Entire Account, Or Just The Tweets?

I thought about deleting my entire Twitter account and starting over fresh. But that would mean I’d lose all my current followers – and I really do appreciate them. So I nixed deleting my account. Then I thought about just deleting my past tweets. I get to keep my followers, continue following those I like and still get a bit of a fresh start. This intrigued me. I did some research and found out Twitter begins to archive your tweets after a while. This means they are no longer searchable, and thus cannot be deleted. Those tweets are still out there, somewhere in cyberspace and I have no doubt they can surface again. I really believe in the saying, “The Internet never forgets.”

I finally decided to just delete my past tweets. I used the website Tweet Delete to get the job done. It can only delete the last 3,200 tweets, because of Twitter’s archiving system. I was hoping for more, but it’d be enough to give me a clean slate. The tweets were deleted fast. Very fast. And when it was done and I checked my twitter account, I had no more tweets showing.

What Will I Tweet About In The Future?

I know for sure I’m going to stay away from politics. It’s toxic. Emotions run too high when discussing politics. And it’s not something I want to be involved with. I don’t want to be in the business of telling other people why their wrong about their political opinions. I don’t want to waste time defending my own political opinions. Spirited debate is one thing, but on social media, when it’s easy to hide behind a computer screen, it’s easy to take things too far and regret it later. Besides, how can you have a serious political debate in 140 characters?

The only topic I can say for sure I will tweet about is content writing – since it’s what I do. Beyond that, however, I have no idea. Probably some tech-related tweets mixed in as well since I’m a big tech geek (Google Fan Boy). I guess I’ll let my tweets evolve naturally.

Whatever happens, it will be interesting. I’m happy to be back!

Posted in Misc., Social Media | Comments Off on Why I Deleted All My Old Tweets

What Should You Pay For Website Content?

If you do a quick Google search for how much you should pay for website content, you’ll find prices that range from about $1 for a 500-word article, to $100 (or more) for an article of the same length.

It really comes down to quality. If you’re paying someone a few bucks to write an article, how good do you really expect that article to be? On the other hand, if you’re willing to invest (and good content is an investment) a little more money, you can get top-notch content for your website that will pay dividends in the long run.

Below is a nifty little chart that shows you what you’ll get for your money.

Copywriting Infographic - How Much Should an Online Article Cost?
Like this infographic? Get more online marketing tips from Expand2Web.

Want to see what content written by a professional can do for you? Contact me today to discuss how you can bring more visitors to your website and keep them engaged. Or visit my Services Page for more details.

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